- Ethnographic research, five client interviews, and a participatory workshop with the owner.
- Full rebrand including new logo and brand guidelines
- Website design and development on a CMS platform
- Increased sales by moving the company into the residential & Commercial markets
- Delivered a full brand system and a live CMS website the owners run themselves
- Increase in residential and commercial sales
The product was never just the website. To reach a new type of customer, the company needed a new voice and identity first, so the rebrand came before the screens.
Our research showed that customers wanted four things from a website: to understand the company, see its services clearly, read reviews from other customers, and reach the business quickly by phone.
Interviews showed that customers wanted answers without having to call, so we collected their most pressing questions and put them on the website. The calls that still come in are the ones worth having.
To position the new brand, we researched the competition across the Greater Vancouver Area, direct and indirect, to find the gap XShield could own.