Mipathia

Research, product design, and a design system for a marketplace built on trust

ResearchWeb DesignWeb appSaaS
Mipathia

Industry

Legal / Immigration services

What I did

Product Design, UX Research & Design System

  • User research, personas, and competitive analysis across the immigration services market
  • Information architecture, user flows, wireframes, prototypes, and high-fidelity UI for the website and web application
  • A scalable design system with reusable components, typography, and color standards across desktop, tablet, and mobile

Impact

  • In production for over two years with continuous updates driven by real user behaviour
  • The design system carried new features without redesign, keeping the product consistent as it grew

Timeline

2019 2021

The Future of Immigration

Mipathia is a web platform built to streamline the complexity of international immigration. It connects people moving to Canada with reputable, vetted immigration lawyers and consultants, shows which federal and provincial programs are accepting new immigrants, and protects newcomers from the scams and bad advice the industry is known for.

Gallery

Mipathia profile overview screen

Users start with a profile covering their education, work experience, and history in Canada. The system reads it and returns a snapshot of the immigration programs they're eligible for

Mipathia eligibility screen, part 1
Mipathia eligibility screen, part 2

The system accounts for everything, from time spent in Canada to family members who have worked or studied here. Every detail is checked against Canada's immigration points system, and the profile updates automatically

Mipathia employer jobs board

Employer jobs board were built into the system. Immigrants with job offers get fast-tracked through the system

Mipathia marketing website, part 1
Mipathia marketing website, part 2

A website to introduce new users to the web application: what it does, who it's for, and why they can trust it

Mipathia audiences overview — applicants, professionals, and employers

Applicants are one side of three. Vetted immigration professionals use Mipathia to find and support clients, and employers use the built-in job board to reach candidates, because a job offer moves an application forward. Three audiences, one system

Mipathia design system

One design system covers the website and the web application, so every update ships in the same consistent style

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